When was the first product placement

It was obvious that someone would pay him a pair of Nike at some point! Marlboro is back in a science fiction movies! This time, the brand fits better with the scenario. Aliens are leaving Earth under an intergalactic threat. One of them is carrying cartons of Marlboro, just like the ones you can buy in Duty-free shops. One of the famous shots from the movie, where Morpheus compares the human being to a Duracell battery.

Neo receives a mobile that starts ringing immediately. Morpheus is on the line. The vintage today mobile is the last Nokia. This video proves that the iPod will still work in the year ! Should we see an insidious manipulation from Apple? Eve is eco-responsible. How is it possible to talk about product placement without mentioning James Bond? Every new movie is stuffed with product placements, more or less integrated with the scenario.

If we had to only choose one, it would definitely be the famous Aston Martin is driving in Goldfinger and some other productions. The car perfectly fits with the James Bond spirit: british, distinguished, powerful. Her numerous gadjets contributed to build her legend.

In , BMW signs a three movies deal for 75 millions dollars to have James Bond driving their cars. James Bond driving a german, shocking! The father is about to eat his son, floating in the middle of a Cheerio. This time, FedEx is the hero. In a future where robots will rebel against humanity, the good robot with human consciousness is named Sonny….

The summum of product placement. Posters of the movies also become printed advertising for the product. The Beetle is the litteraly the heroin of the saga. Back to the future and Delorean are undeniably connected one to the other.

This rare car became a myth. Initially, the time machine was supposed to be a fridge. Fortunatly, the scenarists changed their mind as the time machine was supposed to be mobile. The choice of the Delorean became obvious as the car had to be confused with a spaceship in a scene. They are the Asics Onitsuka Tiger.

You know the music now. Real advertising sequence during the movie, where the benefits of the product are explicitly shown. We have a pretty paradox with our hero, conscious of his fictive existence and vulnerability. This scene is the perfect illustration. He also know that his Mercury Sable has an airbag… Muscle and brain! The husband has recently disconnected from his previous life to enjoy every moment he lives. Pontiac is clearly seen as the symbol of freedom.

We find in this category a lot of futuristic movies. Brands can thereby enter our vision of the future, and tell us they will still be there. They can also take this opportunity to test new products, designs and survey our reactions. Autotying Nikes. A past vision of the future… Remember, the action is supposed to take place in ! Danny tries to prove John Slater that he is Arnold Schwarzenegger.

So he takes him to a videostore to show him Terminator II. All the product placements largely contributed to finance the movie. The Barclays bank is called Bradley. Products-like are very frequents in cartoons and animated films as they create a realistic but slightly different vision of the world and create sympathy for the brand.

With his bodyguard who will play Dark Vador a few years later , he insists that Alex drinks his wine. However, in , the company hired Unique, a Burbank product placement firm, and they got the sunglasses into 60 different films and TV shows in the next five years, Risky Business included. The film also gave an unsolicited shout-out to Porsche. The rest is history. Hershey, on the other hand, said yes, and subsequently saw their product appear in one of the highest-grossing films of all time.

The film The Italian Job is a remake of the heist movie of the same name. The original stars Michael Caine, Benny Hill and several Mini Coopers, and when the film was remade with Mark Wahlberg, the filmmakers used the current model of the iconic car.

BMW happily obliged them and provided the production with more than 30 cars. The film was only moderately successful, but the product placement worked like a charm. However, the placement may have worked too well. It stars Tom Cruise as Maverick, a US Navy pilot, and it features dazzling aerial footage that kept audiences coming back for more, eventually making it the highest-grossing film of the year. Just as he had done three years earlier in Risky Business, Cruise popularized another line of Ray-Ban sunglasses, the Aviator.

Top Gun also helped boost recruitment in the US Navy, who had set up booths in movie theater lobbies to enlist enthusiastic audience members. It was the first Bond film to star Pierce Brosnan as , the first not based on an Ian Fleming novel and the first released after the end of the Cold War. However, its appearance was the first in a three-picture deal that BMW had made with the filmmakers, and it paid off when they received 9, orders for the car the month after the movie opened.

The Transformers movie is the first in a planned trilogy based on the toy line. It depicts a war between two alien races of robots, the Autobots and the Decepticons, both of whom are able to change into cars. The first example of the phenomenon is said to be the Buster Keaton comedy The Garage, which featured the logos of petrol firms and motor oil companies.

It is highly lucrative to get a show's leading actor to wear a certain item of clothing, or drink a particular coffee, or drive a specific car. But while previously the product had to actually, physically be there when the shots were filmed, the advertising industry is now turning to technology that can seamlessly insert computer-generated images.

So items can be digitally added to almost any movie or TV show. For example, advertisers could put new labels on the champagne bottles in Rick's Cafe in Casablanca, add different background neon advertising signs to Ocean's 11, or get Charlie Chaplin to promote a fizzy drink.

And then a few weeks, months or years later the added products can be easily switched to different brands. One of the firms that has developed the ability to do this is UK advertising business Mirriad. Its technology is now being used by a Chinese video streaming website, and the makers of hit US TV show Modern Family have also tried it out.

Mirriad's chief executive Stephan Beringer expects such digital product placement to become widespread. His firm came up with the process after previously making movie special effects. So you can introduce new images that basically the human eye does not realise has been done after the fact, after the production. After all, most of us are increasingly streaming films and TV shows via services such as Netflix and Amazon Prime, which do not have advertisement breaks.

But this high-tech product placement isn't limited to films and TV programmes. The music industry, hit by Covid making touring impossible, and still recovering from the loss of CD sales, is keen to get in on the act.

He believes that many musicians will leap at the chance to add digital product placement to their music videos both new and old. So older musical groups could make new money from videos that might be decades old.